Classifying visual rhetoric: Conceptual and structural heuristics

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationGo figure new directions in advertising rhetoric
    EditorsE. McQuarrie, B. Phillips
    Place of PublicationArmonk New York
    PublisherSharpe
    Pages227-257
    Number of pages30
    ISBN (Print)9780765618016
    Publication statusPublished - 2008

    Cite this

    Maes, A., & Schilperoord, J. (2008). Classifying visual rhetoric: Conceptual and structural heuristics. In E. McQuarrie, & B. Phillips (Eds.), Go figure new directions in advertising rhetoric (pp. 227-257). Armonk New York: Sharpe.
    Maes, A. ; Schilperoord, J. / Classifying visual rhetoric : Conceptual and structural heuristics. Go figure new directions in advertising rhetoric. editor / E. McQuarrie ; B. Phillips. Armonk New York : Sharpe, 2008. pp. 227-257
    @inbook{eaedb26dbc4546eb8156b2ce0fd6948a,
    title = "Classifying visual rhetoric: Conceptual and structural heuristics",
    author = "A. Maes and J. Schilperoord",
    note = "Pagination: 30",
    year = "2008",
    language = "English",
    isbn = "9780765618016",
    pages = "227--257",
    editor = "E. McQuarrie and B. Phillips",
    booktitle = "Go figure new directions in advertising rhetoric",
    publisher = "Sharpe",

    }

    Maes, A & Schilperoord, J 2008, Classifying visual rhetoric: Conceptual and structural heuristics. in E McQuarrie & B Phillips (eds), Go figure new directions in advertising rhetoric. Sharpe, Armonk New York, pp. 227-257.

    Classifying visual rhetoric : Conceptual and structural heuristics. / Maes, A.; Schilperoord, J.

    Go figure new directions in advertising rhetoric. ed. / E. McQuarrie; B. Phillips. Armonk New York : Sharpe, 2008. p. 227-257.

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    TY - CHAP

    T1 - Classifying visual rhetoric

    T2 - Conceptual and structural heuristics

    AU - Maes, A.

    AU - Schilperoord, J.

    N1 - Pagination: 30

    PY - 2008

    Y1 - 2008

    M3 - Chapter

    SN - 9780765618016

    SP - 227

    EP - 257

    BT - Go figure new directions in advertising rhetoric

    A2 - McQuarrie, E.

    A2 - Phillips, B.

    PB - Sharpe

    CY - Armonk New York

    ER -

    Maes A, Schilperoord J. Classifying visual rhetoric: Conceptual and structural heuristics. In McQuarrie E, Phillips B, editors, Go figure new directions in advertising rhetoric. Armonk New York: Sharpe. 2008. p. 227-257