Classifying visual rhetoric: Conceptual and structural heuristics

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Go figure new directions in advertising rhetoric
Editors	E. McQuarrie, B. Phillips
Place of Publication	Armonk New York
Publisher	Sharpe
Pages	227-257
Number of pages	30
ISBN (Print)	9780765618016
Publication status	Published - 2008

Cite this

@inbook{eaedb26dbc4546eb8156b2ce0fd6948a,

title = "Classifying visual rhetoric: Conceptual and structural heuristics",

author = "A. Maes and J. Schilperoord",

note = "Pagination: 30",

year = "2008",

language = "English",

isbn = "9780765618016",

pages = "227--257",

editor = "E. McQuarrie and B. Phillips",

booktitle = "Go figure new directions in advertising rhetoric",

publisher = "Sharpe",

}