Classifying visual rhetoric: Conceptual and structural heuristics

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Go Figure! New Directions in Advertising Rhetoric
Editors	Edward F. MacQuarrie, Barbara J. Phillips
Pages	28
DOIs	https://doi.org/10.4324/9781315704029-18
Publication status	Published - 2014

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title = "Classifying visual rhetoric: Conceptual and structural heuristics",

author = "A. Maes and J. Schilperoord",

year = "2014",

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T1 - Classifying visual rhetoric

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AU - Maes, A.

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