Classifying visual rhetoric. Conceptual and structural heuristics.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Go Figure
Subtitle of host publication	New Directions in Advertising Rhetoric
Editors	B.J. Phillips, E.F. McQuarrie
Place of Publication	New York/London
Publisher	Armonk/M.E. Sharpe
Pages	227-253
Number of pages	27
ISBN (Print)	9780765621337
Publication status	Published - 2007

Cite this

@inbook{b03a448e1c5f4348add5763fc7335f22,

title = "Classifying visual rhetoric. Conceptual and structural heuristics.",

author = "A. Maes and J. Schilperoord",

note = "Pagination: 27",

year = "2007",

language = "English",

isbn = "9780765621337",

pages = "227--253",

editor = "B.J. Phillips and E.F. McQuarrie",

booktitle = "Go Figure",

publisher = "Armonk/M.E. Sharpe",

}