Cognitieve effecten van reclame

M.C. van der Ven, T.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

4889 Downloads (Pure)
Original languageDutch
Title of host publicationMarktonderzoek
EditorsC. van Rooij
Place of PublicationDeventer
PublisherKluwer Bedrijfsinformatie
Pages58-69
ISBN (Print)9026727410
Publication statusPublished - 1998

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