Original language | Dutch |
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Title of host publication | Marktonderzoek |
Editors | C. van Rooij |
Place of Publication | Deventer |
Publisher | Kluwer Bedrijfsinformatie |
Pages | 58-69 |
ISBN (Print) | 9026727410 |
Publication status | Published - 1998 |
Cognitieve effecten van reclame
M.C. van der Ven, T.M.M. Verhallen
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional
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