| Original language | Dutch |
|---|---|
| Pages (from-to) | 40-45 |
| Journal | Tijdschrift voor Marketing |
| Volume | 28 |
| Issue number | 11 |
| Publication status | Published - 1994 |
Cognitieve effecten van reclame
M. Van de Ven, T.M.M. Verhallen
Research output: Contribution to journal › Article › Professional
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