Colour in online advertising: Going for trust, which blue is a must?

Peter Broeder^*
, Hessel Snijder

^*Corresponding author for this work

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2020
The colour red for emotion in cross-cultural e-commerce
Broeder, P. & Wildeman, N., 2020, In: Eurasian Journal of Business and Economics. 13, 25, p. 75-89 14 p.
Research output: Contribution to journal › Article › Scientific › peer-review

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