Comment le marché évalue-t-il l'ajout d'un canal de distribution sur Internet?

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	French
Pages (from-to)	101-128
Number of pages	27
Journal	Recherche et Applications en Marketing
Volume	18
Issue number	2
Publication status	Published - 2003

Cite this

@article{0c08dd5e9e7447ac9a6b8fa44a478392,

title = "Comment le march{\'e} {\'e}value-t-il l'ajout d'un canal de distribution sur Internet?",

author = "I. Geyskens and K.J.P. Gielens and M.G. Dekimpe",

note = "Pagination: 27",

year = "2003",

language = "French",

volume = "18",

pages = "101--128",

journal = "Recherche et Applications en Marketing",

issn = "0767-3701",

publisher = "Sage Publications Ltd",

number = "2",

}