Competitive brand salience

R.J.A. van der Lans, R. Pieters, M. Wedel

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)922-931
JournalMarketing Science
Volume27
Issue number5
Publication statusPublished - 2008

Cite this

van der Lans, R. J. A., Pieters, R., & Wedel, M. (2008). Competitive brand salience. Marketing Science, 27(5), 922-931.
van der Lans, R.J.A. ; Pieters, R. ; Wedel, M. / Competitive brand salience. In: Marketing Science. 2008 ; Vol. 27, No. 5. pp. 922-931.
@article{e3d60aa818c14e0ab457d52c7debb882,
title = "Competitive brand salience",
author = "{van der Lans}, R.J.A. and R. Pieters and M. Wedel",
year = "2008",
language = "English",
volume = "27",
pages = "922--931",
journal = "Marketing Science",
issn = "0732-2399",
publisher = "INFORMS Inst.for Operations Res.and the Management Sciences",
number = "5",

}

van der Lans, RJA, Pieters, R & Wedel, M 2008, 'Competitive brand salience', Marketing Science, vol. 27, no. 5, pp. 922-931.

Competitive brand salience. / van der Lans, R.J.A.; Pieters, R.; Wedel, M.

In: Marketing Science, Vol. 27, No. 5, 2008, p. 922-931.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Competitive brand salience

AU - van der Lans, R.J.A.

AU - Pieters, R.

AU - Wedel, M.

PY - 2008

Y1 - 2008

M3 - Article

VL - 27

SP - 922

EP - 931

JO - Marketing Science

JF - Marketing Science

SN - 0732-2399

IS - 5

ER -

van der Lans RJA, Pieters R, Wedel M. Competitive brand salience. Marketing Science. 2008;27(5):922-931.