Competitive brand salience

R.J.A. van der Lans, R. Pieters, M. Wedel

Research output: Contribution to journal › Article › Scientific › peer-review

Cite this

@article{e3d60aa818c14e0ab457d52c7debb882,

title = "Competitive brand salience",

author = "{van der Lans}, R.J.A. and R. Pieters and M. Wedel",

year = "2008",

language = "English",

volume = "27",

pages = "922--931",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Inst.for Operations Res.and the Management Sciences",

number = "5",

}