Competitive brand salience

R.J.A. van der Lans, R. Pieters, M. Wedel

Research output: Contribution to journalArticleScientificpeer-review

66 Citations (Scopus)
Original languageEnglish
Pages (from-to)922-931
JournalMarketing Science
Volume27
Issue number5
Publication statusPublished - 2008

Cite this

van der Lans, R. J. A., Pieters, R., & Wedel, M. (2008). Competitive brand salience. Marketing Science, 27(5), 922-931.