Competitive reactions to advertising and promotion attacks

J.E.B.M. Steenkamp, V. Nijs, D.M. Hanssens, M.G. Dekimpe

Research output: Contribution to journalArticleScientificpeer-review

168 Citations (Scopus)
Original languageEnglish
Pages (from-to)35-54
JournalMarketing Science
Volume24
Issue number1
Publication statusPublished - 2005

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