Competitive reactions to advertising and promotion attacks

J.E.B.M. Steenkamp, V. Nijs, D.M. Hanssens, M.G. Dekimpe

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)35-54
JournalMarketing Science
Volume24
Issue number1
Publication statusPublished - 2005

Cite this

Steenkamp, J. E. B. M., Nijs, V., Hanssens, D. M., & Dekimpe, M. G. (2005). Competitive reactions to advertising and promotion attacks. Marketing Science, 24(1), 35-54.
Steenkamp, J.E.B.M. ; Nijs, V. ; Hanssens, D.M. ; Dekimpe, M.G. / Competitive reactions to advertising and promotion attacks. In: Marketing Science. 2005 ; Vol. 24, No. 1. pp. 35-54.
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year = "2005",
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journal = "Marketing Science",
issn = "0732-2399",
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Steenkamp, JEBM, Nijs, V, Hanssens, DM & Dekimpe, MG 2005, 'Competitive reactions to advertising and promotion attacks', Marketing Science, vol. 24, no. 1, pp. 35-54.

Competitive reactions to advertising and promotion attacks. / Steenkamp, J.E.B.M.; Nijs, V.; Hanssens, D.M.; Dekimpe, M.G.

In: Marketing Science, Vol. 24, No. 1, 2005, p. 35-54.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Competitive reactions to advertising and promotion attacks

AU - Steenkamp, J.E.B.M.

AU - Nijs, V.

AU - Hanssens, D.M.

AU - Dekimpe, M.G.

PY - 2005

Y1 - 2005

M3 - Article

VL - 24

SP - 35

EP - 54

JO - Marketing Science

JF - Marketing Science

SN - 0732-2399

IS - 1

ER -

Steenkamp JEBM, Nijs V, Hanssens DM, Dekimpe MG. Competitive reactions to advertising and promotion attacks. Marketing Science. 2005;24(1):35-54.