Competitive reactions to advertising and promotion attacks

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@article{1139d7ce53fe4031b0b96094f02e3cff,

title = "Competitive reactions to advertising and promotion attacks",

author = "J.E.B.M. Steenkamp and V. Nijs and D.M. Hanssens and M.G. Dekimpe",

year = "2005",

language = "English",

volume = "24",

pages = "35--54",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "1",

}