Computer-simulated shopping experiments for analyzing dynamic purchasing patterns

Validation and guidelines

K. Campo, E. Gijsbrechts, F. Guerra

Research output: Contribution to journalArticleProfessional

Original languageEnglish
Pages (from-to)255-279
Number of pages25
JournalJournal of Empirical Generalisations in Marketing Science
Volume17
Issue number4
Publication statusPublished - 1999
Externally publishedYes

Cite this

@article{4c39becffa674929987ae8ffb20c834a,
title = "Computer-simulated shopping experiments for analyzing dynamic purchasing patterns: Validation and guidelines",
author = "K. Campo and E. Gijsbrechts and F. Guerra",
note = "Pagination: 25",
year = "1999",
language = "English",
volume = "17",
pages = "255--279",
journal = "Journal of Empirical Generalisations in Marketing Science",
issn = "1326-4443",
publisher = "University of South Australia",
number = "4",

}

Computer-simulated shopping experiments for analyzing dynamic purchasing patterns : Validation and guidelines. / Campo, K.; Gijsbrechts, E.; Guerra, F.

In: Journal of Empirical Generalisations in Marketing Science, Vol. 17, No. 4, 1999, p. 255-279.

Research output: Contribution to journalArticleProfessional

TY - JOUR

T1 - Computer-simulated shopping experiments for analyzing dynamic purchasing patterns

T2 - Validation and guidelines

AU - Campo, K.

AU - Gijsbrechts, E.

AU - Guerra, F.

N1 - Pagination: 25

PY - 1999

Y1 - 1999

M3 - Article

VL - 17

SP - 255

EP - 279

JO - Journal of Empirical Generalisations in Marketing Science

JF - Journal of Empirical Generalisations in Marketing Science

SN - 1326-4443

IS - 4

ER -