Computer-simulated shopping experiments for analyzing dynamic purchasing patterns: Validation and guidelines

K. Campo, E. Gijsbrechts, F. Guerra

Research output: Contribution to journal › Article › Professional

Original language	English
Pages (from-to)	255-279
Number of pages	25
Journal	Journal of Empirical Generalisations in Marketing Science
Volume	17
Issue number	4
Publication status	Published - 1999
Externally published	Yes

Cite this

@article{4c39becffa674929987ae8ffb20c834a,

title = "Computer-simulated shopping experiments for analyzing dynamic purchasing patterns: Validation and guidelines",

author = "K. Campo and E. Gijsbrechts and F. Guerra",

note = "Pagination: 25",

year = "1999",

language = "English",

volume = "17",

pages = "255--279",

journal = "Journal of Empirical Generalisations in Marketing Science",

issn = "1326-4443",

publisher = "University of South Australia",

number = "4",

}

TY - JOUR

T1 - Computer-simulated shopping experiments for analyzing dynamic purchasing patterns

T2 - Validation and guidelines

AU - Campo, K.

AU - Gijsbrechts, E.

AU - Guerra, F.

N1 - Pagination: 25

PY - 1999

Y1 - 1999

M3 - Article

SN - 1326-4443

VL - 17

SP - 255

EP - 279

JO - Journal of Empirical Generalisations in Marketing Science

JF - Journal of Empirical Generalisations in Marketing Science

IS - 4

ER -