Computer-simulated shopping experiments for analyzing dynamic purchasing patterns: Validation and guidelines

K. Campo, E. Gijsbrechts, F. Guerra

Research output: Contribution to journalArticleProfessional

25 Citations (Scopus)
Original languageEnglish
Pages (from-to)255-279
Number of pages25
JournalJournal of Empirical Generalisations in Marketing Science
Volume17
Issue number4
Publication statusPublished - 1999
Externally publishedYes

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