Computer-simulated shopping experiments for analyzing dynamic purchasing patterns: Validation and guidelines

K. Campo; E. Gijsbrechts; F. Guerra

Computer-simulated shopping experiments for analyzing dynamic purchasing patterns: Validation and guidelines

K. Campo, E. Gijsbrechts, F. Guerra

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Original language	English
Title of host publication	Marketing: Progress, prospects, perspectives: Proceedings of the 26th European Marketing Academy (EMAC) Annual Conference, Coventry, 20-23 May, 1997
Editors	D. Arnot, S. Bridgewater, S. Dibb
Place of Publication	Warwick
Publisher	University of Warwick, Warwick Business School
Pages	1522-1531
Number of pages	10
ISBN (Print)	0902610430
Publication status	Published - 1997
Externally published	Yes

Cite this

Campo, K., Gijsbrechts, E., & Guerra, F. (1997). Computer-simulated shopping experiments for analyzing dynamic purchasing patterns: Validation and guidelines. In D. Arnot, S. Bridgewater, & S. Dibb (Eds.), Marketing: Progress, prospects, perspectives: Proceedings of the 26th European Marketing Academy (EMAC) Annual Conference, Coventry, 20-23 May, 1997 (pp. 1522-1531). University of Warwick, Warwick Business School.

Campo, K. ; Gijsbrechts, E. ; Guerra, F. / Computer-simulated shopping experiments for analyzing dynamic purchasing patterns : Validation and guidelines. Marketing: Progress, prospects, perspectives: Proceedings of the 26th European Marketing Academy (EMAC) Annual Conference, Coventry, 20-23 May, 1997. editor / D. Arnot ; S. Bridgewater ; S. Dibb. Warwick : University of Warwick, Warwick Business School, 1997. pp. 1522-1531

@inbook{914216cec61844a3a6163fd93a4461cb,

title = "Computer-simulated shopping experiments for analyzing dynamic purchasing patterns: Validation and guidelines",

author = "K. Campo and E. Gijsbrechts and F. Guerra",

note = "Pagination: 10",

year = "1997",

language = "English",

isbn = "0902610430",

pages = "1522--1531",

editor = "D. Arnot and S. Bridgewater and S. Dibb",

booktitle = "Marketing: Progress, prospects, perspectives: Proceedings of the 26th European Marketing Academy (EMAC) Annual Conference, Coventry, 20-23 May, 1997",

publisher = "University of Warwick, Warwick Business School",

}

Campo, K, Gijsbrechts, E & Guerra, F 1997, Computer-simulated shopping experiments for analyzing dynamic purchasing patterns: Validation and guidelines. in D Arnot, S Bridgewater & S Dibb (eds), Marketing: Progress, prospects, perspectives: Proceedings of the 26th European Marketing Academy (EMAC) Annual Conference, Coventry, 20-23 May, 1997. University of Warwick, Warwick Business School, Warwick, pp. 1522-1531.

Computer-simulated shopping experiments for analyzing dynamic purchasing patterns: Validation and guidelines. / Campo, K.; Gijsbrechts, E.; Guerra, F.
Marketing: Progress, prospects, perspectives: Proceedings of the 26th European Marketing Academy (EMAC) Annual Conference, Coventry, 20-23 May, 1997. ed. / D. Arnot; S. Bridgewater; S. Dibb. Warwick: University of Warwick, Warwick Business School, 1997. p. 1522-1531.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

TY - CHAP

T1 - Computer-simulated shopping experiments for analyzing dynamic purchasing patterns

T2 - Validation and guidelines

AU - Campo, K.

AU - Gijsbrechts, E.

AU - Guerra, F.

N1 - Pagination: 10

PY - 1997

Y1 - 1997

M3 - Chapter

SN - 0902610430

SP - 1522

EP - 1531

BT - Marketing: Progress, prospects, perspectives: Proceedings of the 26th European Marketing Academy (EMAC) Annual Conference, Coventry, 20-23 May, 1997

A2 - Arnot, D.

A2 - Bridgewater, S.

A2 - Dibb, S.

PB - University of Warwick, Warwick Business School

CY - Warwick

ER -

Campo K, Gijsbrechts E, Guerra F. Computer-simulated shopping experiments for analyzing dynamic purchasing patterns: Validation and guidelines. In Arnot D, Bridgewater S, Dibb S, editors, Marketing: Progress, prospects, perspectives: Proceedings of the 26th European Marketing Academy (EMAC) Annual Conference, Coventry, 20-23 May, 1997. Warwick: University of Warwick, Warwick Business School. 1997. p. 1522-1531