| Original language | English |
|---|---|
| Title of host publication | Advances in consumer research. Volume XXIV |
| Editors | D. MacInnes, M. Brucks |
| Place of Publication | Provo, UT |
| Publisher | Association for Consumer Research |
| Pages | 190-196 |
| Publication status | Published - 1997 |
Publication series
| Name | |
|---|---|
| Number | 24 |
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