Conceptualisation and operationalisation of event and festival Experiences: Creation of an event experience scale

Sjanett De Geus, Greg Richards, Vera Toepoel

Research output: Contribution to journalArticleScientificpeer-review

Abstract

Experience production is becoming increasingly important in leisure and tourism, especially in the field of events and festivals, which are seen as prime manifestations of the experience economy. However, research on event experiences has generally been concerned with economic impacts and visitor motivations (Gursoy, Kim, Uysal, 2004). Few studies have attempted to operationalize and quantitatively analyze experiences, possibly because scholars have not yet reached a consensual definition regarding the essence of experiences (Walls, Okumus, Wang, Kwun, 2011). This article develops an Event Experience Scale (EES), for event experiences. In this exploratory study the item generation and selection for this scale are presented in three phases: specifying the domain of construct and generation of items, item selection, and scale purification. An 18-item scale, comprised of 4 dimensions: affective engagement, cognitive engagement, physical engagement and experiencing newness, with reliable cronbach's alphas (.83, .86, .86, and .87), emerged. Implications for theoretical and practical research are discussed.
Original languageEnglish
Pages (from-to)274-296
JournalScandinavian Journal of Hospitality and Tourism
Volume16
Issue number3
DOIs
Publication statusPublished - 2 Jul 2016

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operationalization
festival
event
experience
economic impact
Tourism
economy

Keywords

  • event experiences
  • events
  • experience measurement
  • festivals
  • leisure experiences
  • scale development

Cite this

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abstract = "Experience production is becoming increasingly important in leisure and tourism, especially in the field of events and festivals, which are seen as prime manifestations of the experience economy. However, research on event experiences has generally been concerned with economic impacts and visitor motivations (Gursoy, Kim, Uysal, 2004). Few studies have attempted to operationalize and quantitatively analyze experiences, possibly because scholars have not yet reached a consensual definition regarding the essence of experiences (Walls, Okumus, Wang, Kwun, 2011). This article develops an Event Experience Scale (EES), for event experiences. In this exploratory study the item generation and selection for this scale are presented in three phases: specifying the domain of construct and generation of items, item selection, and scale purification. An 18-item scale, comprised of 4 dimensions: affective engagement, cognitive engagement, physical engagement and experiencing newness, with reliable cronbach's alphas (.83, .86, .86, and .87), emerged. Implications for theoretical and practical research are discussed.",
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Conceptualisation and operationalisation of event and festival Experiences : Creation of an event experience scale. / Geus, Sjanett De; Richards, Greg; Toepoel, Vera.

In: Scandinavian Journal of Hospitality and Tourism, Vol. 16, No. 3, 02.07.2016, p. 274-296.

Research output: Contribution to journalArticleScientificpeer-review

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AB - Experience production is becoming increasingly important in leisure and tourism, especially in the field of events and festivals, which are seen as prime manifestations of the experience economy. However, research on event experiences has generally been concerned with economic impacts and visitor motivations (Gursoy, Kim, Uysal, 2004). Few studies have attempted to operationalize and quantitatively analyze experiences, possibly because scholars have not yet reached a consensual definition regarding the essence of experiences (Walls, Okumus, Wang, Kwun, 2011). This article develops an Event Experience Scale (EES), for event experiences. In this exploratory study the item generation and selection for this scale are presented in three phases: specifying the domain of construct and generation of items, item selection, and scale purification. An 18-item scale, comprised of 4 dimensions: affective engagement, cognitive engagement, physical engagement and experiencing newness, with reliable cronbach's alphas (.83, .86, .86, and .87), emerged. Implications for theoretical and practical research are discussed.

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