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Conceptualizing value creation in the platform era
Julian R.K. Wichmann
, Werner Reinartz
, Rajkumar Venkatesan
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peer-review
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Keyphrases
Value Creation
100%
Platform Providers
75%
Value Components
50%
Linear pipeline
50%
Non-market Valuation
25%
Consumer Value
25%
Platform-Based
25%
Holistically
25%
Pipeline Model
25%
Valuation Framework
25%
Customer Engagement Value
25%
Indirect Value
25%
Economics, Econometrics and Finance
Value Creation
100%
Industry
33%
Customer Engagement
33%
Social Sciences
Consumer Value
100%
Computer Science
Monetary Value
100%