Conditional cross-brand learning: When are private labels really private?

M.G. Szymanowski, E. Gijsbrechts

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the Marketing Science Dynamics Conference
PublisherUnknown Publisher
Publication statusPublished - 2007

Cite this

Szymanowski, M. G., & Gijsbrechts, E. (2007). Conditional cross-brand learning: When are private labels really private? In Proceedings of the Marketing Science Dynamics Conference Unknown Publisher.