| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Marketing Science Dynamics Conference |
| Publisher | Unknown Publisher |
| Publication status | Published - 2007 |
Conditional cross-brand learning: When are private labels really private?
M.G. Szymanowski, E. Gijsbrechts
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review