Conditional cross-brand learning

When are private labels really private?

M.G. Szymanowski, E. Gijsbrechts

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the Marketing Science Dynamics Conference
PublisherUnknown Publisher
Publication statusPublished - 2007

Cite this

Szymanowski, M. G., & Gijsbrechts, E. (2007). Conditional cross-brand learning: When are private labels really private? In Proceedings of the Marketing Science Dynamics Conference Unknown Publisher.
Szymanowski, M.G. ; Gijsbrechts, E. / Conditional cross-brand learning : When are private labels really private?. Proceedings of the Marketing Science Dynamics Conference. Unknown Publisher, 2007.
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title = "Conditional cross-brand learning: When are private labels really private?",
author = "M.G. Szymanowski and E. Gijsbrechts",
year = "2007",
language = "English",
booktitle = "Proceedings of the Marketing Science Dynamics Conference",
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}

Szymanowski, MG & Gijsbrechts, E 2007, Conditional cross-brand learning: When are private labels really private? in Proceedings of the Marketing Science Dynamics Conference. Unknown Publisher.

Conditional cross-brand learning : When are private labels really private? / Szymanowski, M.G.; Gijsbrechts, E.

Proceedings of the Marketing Science Dynamics Conference. Unknown Publisher, 2007.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

TY - CHAP

T1 - Conditional cross-brand learning

T2 - When are private labels really private?

AU - Szymanowski, M.G.

AU - Gijsbrechts, E.

PY - 2007

Y1 - 2007

M3 - Chapter

BT - Proceedings of the Marketing Science Dynamics Conference

PB - Unknown Publisher

ER -

Szymanowski MG, Gijsbrechts E. Conditional cross-brand learning: When are private labels really private? In Proceedings of the Marketing Science Dynamics Conference. Unknown Publisher. 2007