| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Marketing Science Dynamics Conference |
| Publisher | Unknown Publisher |
| Publication status | Published - 2007 |
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Conditional cross-brand learning: When are private labels really private?
- M.G. Szymanowski
- , E. Gijsbrechts
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review