Conscious and unconscious processing in consumer motives, goals and desires

    Research output: Chapter in Book/Report/Conference proceedingChapterScientific

    Original languageEnglish
    Title of host publicationInside Consumption. Consumer Motives, Goals and Desires
    EditorsS. Ratneshwar, D.G. Mick
    Place of PublicationLondon
    PublisherRoutledge
    Pages330-339
    ISBN (Print)0415341930
    Publication statusPublished - 2005

    Cite this

    van Raaij, W. F., & Ye, G. W. (2005). Conscious and unconscious processing in consumer motives, goals and desires. In S. Ratneshwar, & D. G. Mick (Eds.), Inside Consumption. Consumer Motives, Goals and Desires (pp. 330-339). London: Routledge.
    van Raaij, W.F. ; Ye, G.W. / Conscious and unconscious processing in consumer motives, goals and desires. Inside Consumption. Consumer Motives, Goals and Desires. editor / S. Ratneshwar ; D.G. Mick. London : Routledge, 2005. pp. 330-339
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    van Raaij, WF & Ye, GW 2005, Conscious and unconscious processing in consumer motives, goals and desires. in S Ratneshwar & DG Mick (eds), Inside Consumption. Consumer Motives, Goals and Desires. Routledge, London, pp. 330-339.

    Conscious and unconscious processing in consumer motives, goals and desires. / van Raaij, W.F.; Ye, G.W.

    Inside Consumption. Consumer Motives, Goals and Desires. ed. / S. Ratneshwar; D.G. Mick. London : Routledge, 2005. p. 330-339.

    Research output: Chapter in Book/Report/Conference proceedingChapterScientific

    TY - CHAP

    T1 - Conscious and unconscious processing in consumer motives, goals and desires

    AU - van Raaij, W.F.

    AU - Ye, G.W.

    PY - 2005

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    M3 - Chapter

    SN - 0415341930

    SP - 330

    EP - 339

    BT - Inside Consumption. Consumer Motives, Goals and Desires

    A2 - Ratneshwar, S.

    A2 - Mick, D.G.

    PB - Routledge

    CY - London

    ER -

    van Raaij WF, Ye GW. Conscious and unconscious processing in consumer motives, goals and desires. In Ratneshwar S, Mick DG, editors, Inside Consumption. Consumer Motives, Goals and Desires. London: Routledge. 2005. p. 330-339