Conscious and unconscious processing in consumer motives, goals and desires

    Research output: Chapter in Book/Report/Conference proceedingChapterScientific

    2 Citations (Scopus)
    Original languageEnglish
    Title of host publicationInside Consumption. Consumer Motives, Goals and Desires
    EditorsS. Ratneshwar, D.G. Mick
    Place of PublicationLondon
    PublisherRoutledge
    Pages330-339
    ISBN (Print)0415341930
    Publication statusPublished - 2005

    Cite this

    van Raaij, W. F., & Ye, G. W. (2005). Conscious and unconscious processing in consumer motives, goals and desires. In S. Ratneshwar, & D. G. Mick (Eds.), Inside Consumption. Consumer Motives, Goals and Desires (pp. 330-339). Routledge.