Conscious and unconscious processing in consumer motives, goals and desires

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

Original language	English
Title of host publication	Inside Consumption. Consumer Motives, Goals and Desires
Editors	S. Ratneshwar, D.G. Mick
Place of Publication	London
Publisher	Routledge
Pages	330-339
ISBN (Print)	0415341930
Publication status	Published - 2005

Cite this

@inbook{5b7446dfe99b4e36a5b7ce28bbdcc4a8,

title = "Conscious and unconscious processing in consumer motives, goals and desires",

author = "{van Raaij}, W.F. and G.W. Ye",

year = "2005",

language = "English",

isbn = "0415341930",

pages = "330--339",

editor = "S. Ratneshwar and D.G. Mick",

booktitle = "Inside Consumption. Consumer Motives, Goals and Desires",

publisher = "Routledge",

address = "United Kingdom",

}