| Original language | Dutch |
|---|---|
| Title of host publication | Marktonderzoek en consumentengedrag |
| Editors | J.W. van der Ben |
| Place of Publication | Rotterdam |
| Publisher | Universitaire Pers |
| Pages | 305-336 |
| ISBN (Print) | 9020706160 |
| Publication status | Published - 1976 |
| Externally published | Yes |
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