| Original language | Dutch |
|---|---|
| Title of host publication | Productontwikkeling en marketing |
| Editors | E.J. Hultink, J. Schoormans |
| Place of Publication | Amsterdam |
| Publisher | Pearson Education Benelux |
| Pages | 124-139 |
| Number of pages | 16 |
| ISBN (Print) | 9043008672 |
| Publication status | Published - 2004 |
Consumentenonderzoek
M.E.H. Creusen, M.J.W. Stokmans
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional