Consumer and market drivers of the trial rate of new packaged goods

J.E.B.M. Steenkamp, K.J.P. Gielens

Research output: Contribution to journalArticleScientificpeer-review

178 Citations (Scopus)
Original languageEnglish
Pages (from-to)368-384
Number of pages16
JournalJournal of Consumer Research
Volume30
Issue number3
Publication statusPublished - 2003

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