Consumer and market drivers of the trial rate of new packaged goods

J.E.B.M. Steenkamp, K.J.P. Gielens

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	368-384
Number of pages	16
Journal	Journal of Consumer Research
Volume	30
Issue number	3
Publication status	Published - 2003

Cite this

@article{84984edaa599443286ec02d1fea4ac11,

title = "Consumer and market drivers of the trial rate of new packaged goods",

author = "J.E.B.M. Steenkamp and K.J.P. Gielens",

note = "Pagination: 16",

year = "2003",

language = "English",

volume = "30",

pages = "368--384",

journal = "Journal of Consumer Research",

issn = "0093-5301",

publisher = "University of Chicago",

number = "3",

}