| Original language | English |
|---|---|
| Pages (from-to) | 368-384 |
| Number of pages | 16 |
| Journal | Journal of Consumer Research |
| Volume | 30 |
| Issue number | 3 |
| Publication status | Published - 2003 |
Consumer and market drivers of the trial rate of new packaged goods
J.E.B.M. Steenkamp, K.J.P. Gielens
Research output: Contribution to journal › Article › Scientific › peer-review
225
Citations
(Scopus)