Consumer attention to advertising

R. Pieters, M. Wedel

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

1 Citation (Scopus)
1078 Downloads (Pure)
Original languageEnglish
Title of host publicationConsumer Insights
Subtitle of host publicationFindings from Behavioral Research
EditorsJ.W. Alba
Place of PublicationCambridge, Mass
PublisherMarketing Science Institute
Number of pages133
ISBN (Print)9780982387757
Publication statusPublished - 2011

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