Consumer attention to advertising

R. Pieters, M. Wedel

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

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Original languageEnglish
Title of host publicationConsumer Insights
Subtitle of host publicationFindings from Behavioral Research
EditorsJ.W. Alba
Place of PublicationCambridge, Mass
PublisherMarketing Science Institute
Pages39-41
Number of pages133
ISBN (Print)9780982387757
Publication statusPublished - 2011

Cite this

Pieters, R., & Wedel, M. (2011). Consumer attention to advertising. In J. W. Alba (Ed.), Consumer Insights: Findings from Behavioral Research (pp. 39-41). Cambridge, Mass: Marketing Science Institute.
Pieters, R. ; Wedel, M. / Consumer attention to advertising. Consumer Insights: Findings from Behavioral Research. editor / J.W. Alba. Cambridge, Mass : Marketing Science Institute, 2011. pp. 39-41
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year = "2011",
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Pieters, R & Wedel, M 2011, Consumer attention to advertising. in JW Alba (ed.), Consumer Insights: Findings from Behavioral Research. Marketing Science Institute, Cambridge, Mass, pp. 39-41.

Consumer attention to advertising. / Pieters, R.; Wedel, M.

Consumer Insights: Findings from Behavioral Research. ed. / J.W. Alba. Cambridge, Mass : Marketing Science Institute, 2011. p. 39-41.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

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AU - Wedel, M.

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PY - 2011

Y1 - 2011

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BT - Consumer Insights

A2 - Alba, J.W.

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Pieters R, Wedel M. Consumer attention to advertising. In Alba JW, editor, Consumer Insights: Findings from Behavioral Research. Cambridge, Mass: Marketing Science Institute. 2011. p. 39-41