| Original language | English |
|---|---|
| Title of host publication | Consumer Insights |
| Subtitle of host publication | Findings from Behavioral Research |
| Editors | J.W. Alba |
| Place of Publication | Cambridge, Mass |
| Publisher | Marketing Science Institute |
| Pages | 39-41 |
| Number of pages | 133 |
| ISBN (Print) | 9780982387757 |
| Publication status | Published - 2011 |
Consumer attention to advertising
R. Pieters, M. Wedel
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
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