Consumer attention to advertising

R. Pieters, M. Wedel

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

1 Citation (Scopus)
Original languageEnglish
Title of host publicationConsumer Insights
Subtitle of host publicationFindings from Behavioral Research
EditorsJ.W. Alba
Place of PublicationCambridge, Mass
PublisherMarketing Science Institute
Pages39-41
Number of pages133
ISBN (Print)9780982387757
Publication statusPublished - 2011

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