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Consumer Behavior
W.D. Hoyer, D.J. MacInnis,
R. Pieters
Research Group: Marketing
Marketing
Research output
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Book/Report
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Book
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Scientific
Overview
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Dive into the research topics of 'Consumer Behavior'. Together they form a unique fingerprint.
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Social Sciences
Sociology
100%
Consumer Behavior
100%
Emotions
100%
Anthropology
100%
Social Ethics
100%
Ethics in Marketing
100%
Media Influence
100%
Marketing Psychology
100%
Decision Making
100%
Social Responsibility
100%
Neurobiology
100%
Keyphrases
Consumer Behaviour
100%
Real-world Application
100%
Popular
50%
Business Environment
50%
Neuroscience
50%
Consumer Decision Making
50%
Real-world Examples
50%
Business Practices
50%
Social Responsibility
50%
Anthropology
50%
Social Ethics
50%
Cutting-edge Research
50%
Marketing Psychology
50%
Social Media Influence
50%
Ethics in Marketing
50%
Consumer Power
50%
Application Exercises
50%
New Opening
50%
Psychology
Decision Making
100%
Consumer Behavior
100%
Neurobiology
100%
Media Influence
100%
Marketing Psychology
100%
Social Responsibility
100%
Engineering
Consumer Behavior
100%
Cutting Edge
100%
Key Concept
100%
Real World Application
100%
Sixth Edition
100%
Computer Science
Decision-Making
100%
Business Environment
100%
Business Practice
100%
World Application
100%