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Consumer choice models on the effect of promotions in retailing
Jonne Guyt
Center Ph. D. Students
Research Group: Marketing
Research output
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Thesis
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Doctoral Thesis
1358
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Dive into the research topics of 'Consumer choice models on the effect of promotions in retailing'. Together they form a unique fingerprint.
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Keyphrases
Retailers
100%
Retail
100%
Consumer Choice Model
100%
Retail Chain
50%
Consumer Packaged Goods
50%
Goods Category
50%
Doctoral Thesis
25%
Consumer Preferences
25%
Performance Outcomes
25%
National Brands
25%
Business as Usual
25%
Price Cuts
25%
Store Flyers
25%
Consumer Decision-making Process
25%
Discount Promotion
25%
Social Sciences
Decision-Making Process
100%
Price
100%
Household
100%
Economics, Econometrics and Finance
Fast Moving Consumer Goods
100%
Promotional Materials
50%
Price
50%