Consumer choice of modularized products

B.G.C. Dellaert, A.W.J. Borgers, J. Louviere, H.J.P. Timmermans

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationConsumer-Based Marketing
    EditorsJ.C. Hoekstra, E.K.R.E. Huizingh, G.B.W. Willenborg
    PublisherUnknown Publisher
    Publication statusPublished - 1998

    Cite this

    Dellaert, B. G. C., Borgers, A. W. J., Louviere, J., & Timmermans, H. J. P. (1998). Consumer choice of modularized products. In J. C. Hoekstra, E. K. R. E. Huizingh, & G. B. W. Willenborg (Eds.), Consumer-Based Marketing (pp. 229-247). Unknown Publisher.