Consumer choice of modularized products

B.G.C. Dellaert, A.W.J. Borgers, J. Louviere, H.J.P. Timmermans

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationConsumer-Based Marketing
    EditorsJ.C. Hoekstra, E.K.R.E. Huizingh, G.B.W. Willenborg
    PublisherUnknown Publisher
    Pages229-247
    Publication statusPublished - 1998

    Cite this

    Dellaert, B. G. C., Borgers, A. W. J., Louviere, J., & Timmermans, H. J. P. (1998). Consumer choice of modularized products. In J. C. Hoekstra, E. K. R. E. Huizingh, & G. B. W. Willenborg (Eds.), Consumer-Based Marketing (pp. 229-247). Unknown Publisher.
    Dellaert, B.G.C. ; Borgers, A.W.J. ; Louviere, J. ; Timmermans, H.J.P. / Consumer choice of modularized products. Consumer-Based Marketing. editor / J.C. Hoekstra ; E.K.R.E. Huizingh ; G.B.W. Willenborg. Unknown Publisher, 1998. pp. 229-247
    @inbook{9a38e4746b0541e6b1b98dd907589761,
    title = "Consumer choice of modularized products",
    author = "B.G.C. Dellaert and A.W.J. Borgers and J. Louviere and H.J.P. Timmermans",
    year = "1998",
    language = "English",
    pages = "229--247",
    editor = "J.C. Hoekstra and E.K.R.E. Huizingh and G.B.W. Willenborg",
    booktitle = "Consumer-Based Marketing",
    publisher = "Unknown Publisher",

    }

    Dellaert, BGC, Borgers, AWJ, Louviere, J & Timmermans, HJP 1998, Consumer choice of modularized products. in JC Hoekstra, EKRE Huizingh & GBW Willenborg (eds), Consumer-Based Marketing. Unknown Publisher, pp. 229-247.

    Consumer choice of modularized products. / Dellaert, B.G.C.; Borgers, A.W.J.; Louviere, J.; Timmermans, H.J.P.

    Consumer-Based Marketing. ed. / J.C. Hoekstra; E.K.R.E. Huizingh; G.B.W. Willenborg. Unknown Publisher, 1998. p. 229-247.

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    TY - CHAP

    T1 - Consumer choice of modularized products

    AU - Dellaert, B.G.C.

    AU - Borgers, A.W.J.

    AU - Louviere, J.

    AU - Timmermans, H.J.P.

    PY - 1998

    Y1 - 1998

    M3 - Chapter

    SP - 229

    EP - 247

    BT - Consumer-Based Marketing

    A2 - Hoekstra, J.C.

    A2 - Huizingh, E.K.R.E.

    A2 - Willenborg, G.B.W.

    PB - Unknown Publisher

    ER -

    Dellaert BGC, Borgers AWJ, Louviere J, Timmermans HJP. Consumer choice of modularized products. In Hoekstra JC, Huizingh EKRE, Willenborg GBW, editors, Consumer-Based Marketing. Unknown Publisher. 1998. p. 229-247