Consumer memory for television advertising

A field study of duration, serial position and competition effects

R. Pieters, T.H.A. Bijmolt

Research output: Contribution to journalArticleScientificpeer-review

998 Downloads (Pure)
Original languageEnglish
Pages (from-to)362-372
Number of pages11
JournalJournal of Consumer Research
Volume23
Issue number4
Publication statusPublished - 1997

Cite this

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title = "Consumer memory for television advertising: A field study of duration, serial position and competition effects",
author = "R. Pieters and T.H.A. Bijmolt",
note = "Pagination: 11",
year = "1997",
language = "English",
volume = "23",
pages = "362--372",
journal = "Journal of Consumer Research",
issn = "0093-5301",
publisher = "University of Chicago",
number = "4",

}

Consumer memory for television advertising : A field study of duration, serial position and competition effects. / Pieters, R.; Bijmolt, T.H.A.

In: Journal of Consumer Research, Vol. 23, No. 4, 1997, p. 362-372.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Consumer memory for television advertising

T2 - A field study of duration, serial position and competition effects

AU - Pieters, R.

AU - Bijmolt, T.H.A.

N1 - Pagination: 11

PY - 1997

Y1 - 1997

M3 - Article

VL - 23

SP - 362

EP - 372

JO - Journal of Consumer Research

JF - Journal of Consumer Research

SN - 0093-5301

IS - 4

ER -