Consumer memory for television advertising: A field study of duration, serial position and competition effects

R. Pieters, T.H.A. Bijmolt

Research output: Contribution to journalArticleScientificpeer-review

104 Citations (Scopus)
1088 Downloads (Pure)
Original languageEnglish
Pages (from-to)362-372
Number of pages11
JournalJournal of Consumer Research
Volume23
Issue number4
Publication statusPublished - 1997

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