| Original language | English |
|---|---|
| Pages (from-to) | 362-372 |
| Number of pages | 11 |
| Journal | Journal of Consumer Research |
| Volume | 23 |
| Issue number | 4 |
| Publication status | Published - 1997 |
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Consumer memory for television advertising: A field study of duration, serial position and competition effects
- R. Pieters
- , T.H.A. Bijmolt
Research output: Contribution to journal › Article › Scientific › peer-review
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