Consumer packaged goods in the United States: National brands, local branding

B.J.J.A.M. Bronnenberg, S. Dhar, J.-P. Dube

Research output: Contribution to journalArticleScientificpeer-review

49 Citations (Scopus)
201 Downloads (Pure)
Original languageEnglish
Pages (from-to)4-13
JournalJournal of Marketing Research
Volume44
Issue number1
Publication statusPublished - 2007
Externally publishedYes

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