Original language | English |
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Pages (from-to) | 4-13 |
Journal | Journal of Marketing Research |
Volume | 44 |
Issue number | 1 |
Publication status | Published - 2007 |
Externally published | Yes |
Consumer packaged goods in the United States: National brands, local branding
B.J.J.A.M. Bronnenberg, S. Dhar, J.-P. Dube
Research output: Contribution to journal › Article › Scientific › peer-review
70
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(Scopus)
322
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