Consumer packaged goods in the United States

National brands, local branding

B.J.J.A.M. Bronnenberg, S. Dhar, J.-P. Dube

Research output: Contribution to journalArticleScientificpeer-review

156 Downloads (Pure)
Original languageEnglish
Pages (from-to)4-13
JournalJournal of Marketing Research
Volume44
Issue number1
Publication statusPublished - 2007
Externally publishedYes

Cite this

@article{1da9924165bc46eab1675ae2fb518907,
title = "Consumer packaged goods in the United States: National brands, local branding",
author = "B.J.J.A.M. Bronnenberg and S. Dhar and J.-P. Dube",
year = "2007",
language = "English",
volume = "44",
pages = "4--13",
journal = "Journal of Marketing Research",
issn = "0022-2437",
publisher = "American Marketing Association",
number = "1",

}

Consumer packaged goods in the United States : National brands, local branding. / Bronnenberg, B.J.J.A.M.; Dhar, S.; Dube, J.-P.

In: Journal of Marketing Research, Vol. 44, No. 1, 2007, p. 4-13.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Consumer packaged goods in the United States

T2 - National brands, local branding

AU - Bronnenberg, B.J.J.A.M.

AU - Dhar, S.

AU - Dube, J.-P.

PY - 2007

Y1 - 2007

M3 - Article

VL - 44

SP - 4

EP - 13

JO - Journal of Marketing Research

JF - Journal of Marketing Research

SN - 0022-2437

IS - 1

ER -