Consumer research implications of marketing and ICT developments

T.B.C. Poiesz, J. de Heer, W.F. van Raaij

    Research output: Chapter in Book/Report/Conference proceedingChapterScientific

    Original languageEnglish
    Title of host publicationEuropean Advances in Consumer Research
    Place of PublicationProvo, Utah
    PublisherAssociation for Consumer Research
    Pages66-72
    ISBN (Print)0915552310
    Publication statusPublished - 2002

    Publication series

    Name
    Number5

    Cite this

    Poiesz, T. B. C., de Heer, J., & van Raaij, W. F. (2002). Consumer research implications of marketing and ICT developments. In European Advances in Consumer Research (pp. 66-72). Association for Consumer Research.