Consumer-to-consumer conflicts on brand fan pages on Facebook: How should the brand react?

Research output: Contribution to conferencePosterScientificpeer-review

Original languageEnglish
Publication statusPublished - 2019
Externally publishedYes
EventAnnual Conference of the International Communication Association 2019: Communication Beyond Boundaries - Washington, United States
Duration: 24 May 201928 May 2019
Conference number: 69
https://www.icahdq.org/page/2019Conference

Conference

ConferenceAnnual Conference of the International Communication Association 2019
Abbreviated titleICA 2019
Country/TerritoryUnited States
CityWashington
Period24/05/1928/05/19
Internet address

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