| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 27th EMAC Conference |
| Subtitle of host publication | Marketing Research and Practice |
| Editors | P. Anderson |
| Place of Publication | Stockholm |
| Publisher | Elanders Gotab |
| Pages | 319-328 |
| Publication status | Published - 1998 |
Consumers' product assortments: Content, antecedents and consequences
H.W.I. van Herpen, R. Pieters
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review