Continu verantwoordelijk voor klantwaarde: De veranderende functie van dienstenmarketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Original language	Dutch
Title of host publication	Trends in Marketing
Subtitle of host publication	Fascinerende Visies van Topspecialisten
Editors	R.T. Frambach, Th. Poiesz
Place of Publication	Alphen a/d Rijn
Publisher	Samsom
Pages	13-25
Number of pages	232
ISBN (Print)	9014061331
Publication status	Published - 1999

Cite this

@inbook{6f0ad9a2e93446d8b3598d835d5e61aa,

title = "Continu verantwoordelijk voor klantwaarde: De veranderende functie van dienstenmarketing",

author = "H.C.A. Roest and R. Pieters",

note = "Pagination: 232",

year = "1999",

language = "Dutch",

isbn = "9014061331",

pages = "13--25",

editor = "R.T. Frambach and Th. Poiesz",

booktitle = "Trends in Marketing",

publisher = "Samsom",

}