Convergence and divergence in consumer behavior: Implications for international retailing

M. de Mooij, G. Hofstede

Research output: Contribution to journal › Article › Scientific › peer-review

Cite this

@article{446b444ef7344ac08e79fdb29e816204,

title = "Convergence and divergence in consumer behavior: Implications for international retailing",

author = "\{de Mooij\}, M. and G. Hofstede",

note = "Pagination: 8",

year = "2002",

language = "English",

volume = "78",

pages = "61--69",

journal = "Journal of Retailing",

issn = "0022-4359",

publisher = "Elsevier B.V.",

}