Convergence and divergence in consumer behavior: Implications for international retailing

M. de Mooij, G. Hofstede

    Research output: Contribution to journalArticleScientificpeer-review

    375 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)61-69
    Number of pages8
    JournalJournal of Retailing
    Volume78
    Publication statusPublished - 2002

    Cite this