Convergent validity of preference estimates of the Interactive Concept Test and Conjoint Analysis

G.H. Loosschilder, M.J.W. Stokmans, D.R. Wittink

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 1997 Product Development and Management Association (PDMA)
    EditorsW. Murray
    Place of PublicationMonterey (CA), USA
    PublisherPDMA
    Pages1-26
    Publication statusPublished - 1997

    Cite this

    Loosschilder, G. H., Stokmans, M. J. W., & Wittink, D. R. (1997). Convergent validity of preference estimates of the Interactive Concept Test and Conjoint Analysis. In W. Murray (Ed.), Proceedings of the 1997 Product Development and Management Association (PDMA) (pp. 1-26). Monterey (CA), USA: PDMA.
    Loosschilder, G.H. ; Stokmans, M.J.W. ; Wittink, D.R. / Convergent validity of preference estimates of the Interactive Concept Test and Conjoint Analysis. Proceedings of the 1997 Product Development and Management Association (PDMA). editor / W. Murray. Monterey (CA), USA : PDMA, 1997. pp. 1-26
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    year = "1997",
    language = "English",
    pages = "1--26",
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    booktitle = "Proceedings of the 1997 Product Development and Management Association (PDMA)",
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    Loosschilder, GH, Stokmans, MJW & Wittink, DR 1997, Convergent validity of preference estimates of the Interactive Concept Test and Conjoint Analysis. in W Murray (ed.), Proceedings of the 1997 Product Development and Management Association (PDMA). PDMA, Monterey (CA), USA, pp. 1-26.

    Convergent validity of preference estimates of the Interactive Concept Test and Conjoint Analysis. / Loosschilder, G.H.; Stokmans, M.J.W.; Wittink, D.R.

    Proceedings of the 1997 Product Development and Management Association (PDMA). ed. / W. Murray. Monterey (CA), USA : PDMA, 1997. p. 1-26.

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    TY - CHAP

    T1 - Convergent validity of preference estimates of the Interactive Concept Test and Conjoint Analysis

    AU - Loosschilder, G.H.

    AU - Stokmans, M.J.W.

    AU - Wittink, D.R.

    PY - 1997

    Y1 - 1997

    M3 - Chapter

    SP - 1

    EP - 26

    BT - Proceedings of the 1997 Product Development and Management Association (PDMA)

    A2 - Murray, W.

    PB - PDMA

    CY - Monterey (CA), USA

    ER -

    Loosschilder GH, Stokmans MJW, Wittink DR. Convergent validity of preference estimates of the Interactive Concept Test and Conjoint Analysis. In Murray W, editor, Proceedings of the 1997 Product Development and Management Association (PDMA). Monterey (CA), USA: PDMA. 1997. p. 1-26