Convergent validity of preference estimates of the Interactive Concept Test and Conjoint Analysis

G.H. Loosschilder, M.J.W. Stokmans, D.R. Wittink

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 1997 Product Development and Management Association (PDMA)
Editors	W. Murray
Place of Publication	Monterey (CA), USA
Publisher	PDMA
Pages	1-26
Publication status	Published - 1997

Cite this

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title = "Convergent validity of preference estimates of the Interactive Concept Test and Conjoint Analysis",

author = "G.H. Loosschilder and M.J.W. Stokmans and D.R. Wittink",

year = "1997",

language = "English",

pages = "1--26",

editor = "W. Murray",

booktitle = "Proceedings of the 1997 Product Development and Management Association (PDMA)",

publisher = "PDMA",

}

Convergent validity of preference estimates of the Interactive Concept Test and Conjoint Analysis. / Loosschilder, G.H.; Stokmans, M.J.W.; Wittink, D.R.
Proceedings of the 1997 Product Development and Management Association (PDMA). ed. / W. Murray. Monterey (CA), USA: PDMA, 1997. p. 1-26.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review