Convergent validity of preference estimates of the Interactive Concept Test and Conjoint Analysis

G.H. Loosschilder, M.J.W. Stokmans, D.R. Wittink

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 1997 Product Development and Management Association (PDMA)
    EditorsW. Murray
    Place of PublicationMonterey (CA), USA
    PublisherPDMA
    Pages1-26
    Publication statusPublished - 1997

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    Loosschilder, G. H., Stokmans, M. J. W., & Wittink, D. R. (1997). Convergent validity of preference estimates of the Interactive Concept Test and Conjoint Analysis. In W. Murray (Ed.), Proceedings of the 1997 Product Development and Management Association (PDMA) (pp. 1-26). PDMA.