Cooperation within strategic alliances in the distribution

W.J.M. Reijnders, T.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

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Original languageEnglish
Title of host publicationMarketing: Its dynamics and challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994
EditorsJ.M.M. Bloemer, J.G.A.M. Lemmink, J.D.P. Kasper
Place of PublicationMaastricht
PublisherUniversity of Limburg, Faculty of Economics and Business Administration
Pages839-858
ISBN (Print)9080192910
Publication statusPublished - 1994

Cite this

Reijnders, W. J. M., & Verhallen, T. M. M. (1994). Cooperation within strategic alliances in the distribution. In J. M. M. Bloemer, J. G. A. M. Lemmink, & J. D. P. Kasper (Eds.), Marketing: Its dynamics and challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994 (pp. 839-858). Maastricht: University of Limburg, Faculty of Economics and Business Administration.
Reijnders, W.J.M. ; Verhallen, T.M.M. / Cooperation within strategic alliances in the distribution. Marketing: Its dynamics and challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994. editor / J.M.M. Bloemer ; J.G.A.M. Lemmink ; J.D.P. Kasper. Maastricht : University of Limburg, Faculty of Economics and Business Administration, 1994. pp. 839-858
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Reijnders, WJM & Verhallen, TMM 1994, Cooperation within strategic alliances in the distribution. in JMM Bloemer, JGAM Lemmink & JDP Kasper (eds), Marketing: Its dynamics and challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994. University of Limburg, Faculty of Economics and Business Administration, Maastricht, pp. 839-858.

Cooperation within strategic alliances in the distribution. / Reijnders, W.J.M.; Verhallen, T.M.M.

Marketing: Its dynamics and challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994. ed. / J.M.M. Bloemer; J.G.A.M. Lemmink; J.D.P. Kasper. Maastricht : University of Limburg, Faculty of Economics and Business Administration, 1994. p. 839-858.

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

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AU - Verhallen, T.M.M.

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A2 - Bloemer, J.M.M.

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A2 - Kasper, J.D.P.

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Reijnders WJM, Verhallen TMM. Cooperation within strategic alliances in the distribution. In Bloemer JMM, Lemmink JGAM, Kasper JDP, editors, Marketing: Its dynamics and challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994. Maastricht: University of Limburg, Faculty of Economics and Business Administration. 1994. p. 839-858