Country and consumer segmentation: Multi-level latent class analysis of financial product ownership

T.H.A. Bijmolt, L.J. Paas, J.K. Vermunt

Research output: Contribution to journalArticleScientificpeer-review

93 Citations (Scopus)
257 Downloads (Pure)
Original languageEnglish
Pages (from-to)323-340
Number of pages17
JournalInternational Journal of Research in Marketing
Volume21
Issue number4
Publication statusPublished - 2004

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