Country and consumer segmentation: Multi-level latent class analysis of financial product ownership

T.H.A. Bijmolt, L.J. Paas, J.K. Vermunt

Research output: Contribution to journalArticleScientificpeer-review

88 Citations (Scopus)
251 Downloads (Pure)
Original languageEnglish
Pages (from-to)323-340
Number of pages17
JournalInternational Journal of Research in Marketing
Volume21
Issue number4
Publication statusPublished - 2004

Cite this