Country-of-origin effects in consumer processing of advertising claims

P.W.J. Verlegh, J.E.B.M. Steenkamp, M.T.G. Meulenberg

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	127-139
Journal	International Journal of Research in Marketing
Volume	22
Issue number	2
Publication status	Published - 2005

Cite this

@article{831afd0e54c2492c94e2a24db513765b,

title = "Country-of-origin effects in consumer processing of advertising claims",

author = "P.W.J. Verlegh and J.E.B.M. Steenkamp and M.T.G. Meulenberg",

year = "2005",

language = "English",

volume = "22",

pages = "127--139",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier Science BV",

number = "2",

}