Country-of-origin effects in consumer processing of advertising claims

P.W.J. Verlegh, J.E.B.M. Steenkamp, M.T.G. Meulenberg

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)127-139
JournalInternational Journal of Research in Marketing
Volume22
Issue number2
Publication statusPublished - 2005

Cite this

Verlegh, P. W. J., Steenkamp, J. E. B. M., & Meulenberg, M. T. G. (2005). Country-of-origin effects in consumer processing of advertising claims. International Journal of Research in Marketing, 22(2), 127-139.