Country-of-origin effects in consumer processing of advertising claims

P.W.J. Verlegh, J.E.B.M. Steenkamp, M.T.G. Meulenberg

Research output: Contribution to journalArticleScientificpeer-review

140 Citations (Scopus)
Original languageEnglish
Pages (from-to)127-139
JournalInternational Journal of Research in Marketing
Volume22
Issue number2
Publication statusPublished - 2005

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