Country-of-origin effects in consumer processing of advertising claims

P.W.J. Verlegh, J.E.B.M. Steenkamp, M.T.G. Meulenberg

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)127-139
JournalInternational Journal of Research in Marketing
Volume22
Issue number2
Publication statusPublished - 2005

Cite this

Verlegh, P. W. J., Steenkamp, J. E. B. M., & Meulenberg, M. T. G. (2005). Country-of-origin effects in consumer processing of advertising claims. International Journal of Research in Marketing, 22(2), 127-139.
Verlegh, P.W.J. ; Steenkamp, J.E.B.M. ; Meulenberg, M.T.G. / Country-of-origin effects in consumer processing of advertising claims. In: International Journal of Research in Marketing. 2005 ; Vol. 22, No. 2. pp. 127-139.
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Verlegh, PWJ, Steenkamp, JEBM & Meulenberg, MTG 2005, 'Country-of-origin effects in consumer processing of advertising claims', International Journal of Research in Marketing, vol. 22, no. 2, pp. 127-139.

Country-of-origin effects in consumer processing of advertising claims. / Verlegh, P.W.J.; Steenkamp, J.E.B.M.; Meulenberg, M.T.G.

In: International Journal of Research in Marketing, Vol. 22, No. 2, 2005, p. 127-139.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Country-of-origin effects in consumer processing of advertising claims

AU - Verlegh, P.W.J.

AU - Steenkamp, J.E.B.M.

AU - Meulenberg, M.T.G.

PY - 2005

Y1 - 2005

M3 - Article

VL - 22

SP - 127

EP - 139

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

SN - 0167-8116

IS - 2

ER -