Creëert de productie van huismerken door A-fabrikanten discounter goodwill?

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Original language	Dutch
Title of host publication	MOA Jaarboek 2015
Subtitle of host publication	Ontwikkelingen in het Marktonderzoek
Editors	A.E. Bronner
Place of Publication	Haarlem
Publisher	Spaarenhout
Pages	169-185
ISBN (Electronic)	9789086830497
Publication status	Published - 2015

Cite this

@inbook{a8ca81989b9c4fcebf3aa6320e045ce1,

title = "Cre{\"e}ert de productie van huismerken door A-fabrikanten discounter goodwill?",

author = "\{ter Braak\}, A.M. and Barbara Deleersnyder and Inge Geyskens and Marnik Dekimpe",

year = "2015",

language = "Dutch",

pages = "169--185",

editor = "A.E. Bronner",

booktitle = "MOA Jaarboek 2015",

publisher = "Spaarenhout",

}