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Creating effective loyalty programs knowing what (wo-)men want
V. Melnyk
Research Group: Marketing
Marketing
Research output
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Thesis
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Doctoral Thesis
1620
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Dive into the research topics of 'Creating effective loyalty programs knowing what (wo-)men want'. Together they form a unique fingerprint.
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Keyphrases
Knowledge-how
100%
Loyalty Programs
100%
Customer Loyalty
37%
Gender Differences
25%
Utilitarian
25%
Loyalty
25%
Independent Projects
12%
Personalized Attention
12%
Economics, Econometrics and Finance
Loyalty Program
100%
Customer Retention
37%
Marketing
12%