Creative tourism: Opportunities for smaller places?

Greg Richards*

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

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This paper aims to review the development of creativity in tourism,
and analyses the potential role of smaller places in creative
development. In the past, the role of creativity has been primarily
analysed in larger cities. In recent years, more attention has been paid
to the creative development of smaller cities and regions. We argue
that smaller places should not attempt to emulate big city models of
creative development, such as attracting the creative class, but
should find their own creative mode based on using their endogenous
resources, capacity building and bottom-up creativity. In this way
they can avoid the ‘creativity trap’ of following generic creativity
models and develop modes of creative tourism more appropriate to
their size and capabilities.
Original languageEnglish
Pages (from-to)7-10
JournalTourism and Management Studies
Issue numberSpecial Issue
Publication statusPublished - 2019


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