Creative tourism: Opportunities for smaller places?

Greg Richards*

*Corresponding author for this work

    Research output: Contribution to journalArticleScientificpeer-review

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    This paper aims to review the development of creativity in tourism,
    and analyses the potential role of smaller places in creative
    development. In the past, the role of creativity has been primarily
    analysed in larger cities. In recent years, more attention has been paid
    to the creative development of smaller cities and regions. We argue
    that smaller places should not attempt to emulate big city models of
    creative development, such as attracting the creative class, but
    should find their own creative mode based on using their endogenous
    resources, capacity building and bottom-up creativity. In this way
    they can avoid the ‘creativity trap’ of following generic creativity
    models and develop modes of creative tourism more appropriate to
    their size and capabilities.
    Original languageEnglish
    Pages (from-to)7-10
    JournalTourism and Management Studies
    Issue numberSpecial Issue
    Publication statusPublished - 2019


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