| Original language | Dutch |
|---|---|
| Pages (from-to) | 4-5 |
| Number of pages | 1 |
| Journal | Mark It: Interuniversitair Marketing Magazine |
| Volume | 6 |
| Issue number | 3 |
| Publication status | Published - 1997 |
Creativiteit versus effectiviteit
Research output: Contribution to journal › Article › Professional
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