Credibility enacted: Understanding the meaning of credible political leadership in the Dutch parliamentary election campaign of 2010

Research output: Contribution to journalArticleScientificpeer-review

Abstract

In times of perception politics, the credibility of electoral candidates
is a crucial asset in political marketing. This raises the question to
which political leaders citizens attribute credibility and how
political credibility is gained and lost through media performance.
We analyze and compare two contrasting cases during the Dutch
parliamentary election campaign of 2010. Whereas in this
campaign Mark Rutte—leader of the liberal party VVD—gained
credibility, the credibility of Job Cohen—at the time, leader of the
social-democratic PvdA—waned substantially. To understand this
we extend the source credibility approach with a dramaturgical
approach, and as such we shed light on what happens in the
dynamic, interactive process between leaders and audiences in
which credibility is constructed.
Original languageEnglish
Pages (from-to)258-281
Number of pages24
JournalJournal of Political Marketing
Volume17
Issue number3
DOIs
Publication statusPublished - 2018

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political leadership
election campaign
parliamentary election
credibility
leader
liberal party
Political leadership
Elections
Credibility
assets
marketing
citizen
politics
performance

Keywords

  • credibility
  • election campaign
  • perception politics
  • political impression management
  • political leadership
  • The Netherlands
  • IMPRESSION MANAGEMENT
  • PERSONALIZATION
  • COMMUNICATION
  • MEDIATIZATION
  • NETHERLANDS
  • APPEARANCE
  • TRAITS
  • POWER

Cite this

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title = "Credibility enacted: Understanding the meaning of credible political leadership in the Dutch parliamentary election campaign of 2010",
abstract = "In times of perception politics, the credibility of electoral candidatesis a crucial asset in political marketing. This raises the question towhich political leaders citizens attribute credibility and howpolitical credibility is gained and lost through media performance.We analyze and compare two contrasting cases during the Dutchparliamentary election campaign of 2010. Whereas in thiscampaign Mark Rutte—leader of the liberal party VVD—gainedcredibility, the credibility of Job Cohen—at the time, leader of thesocial-democratic PvdA—waned substantially. To understand thiswe extend the source credibility approach with a dramaturgicalapproach, and as such we shed light on what happens in thedynamic, interactive process between leaders and audiences inwhich credibility is constructed.",
keywords = "credibility, election campaign, perception politics, political impression management, political leadership, The Netherlands, IMPRESSION MANAGEMENT, PERSONALIZATION, COMMUNICATION, MEDIATIZATION, NETHERLANDS, APPEARANCE, TRAITS, POWER",
author = "{van Zuydam}, Sabine and Frank Hendriks",
year = "2018",
doi = "10.1080/15377857.2015.1039747",
language = "English",
volume = "17",
pages = "258--281",
journal = "Journal of Political Marketing",
issn = "1537-7857",
publisher = "ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD",
number = "3",

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AB - In times of perception politics, the credibility of electoral candidatesis a crucial asset in political marketing. This raises the question towhich political leaders citizens attribute credibility and howpolitical credibility is gained and lost through media performance.We analyze and compare two contrasting cases during the Dutchparliamentary election campaign of 2010. Whereas in thiscampaign Mark Rutte—leader of the liberal party VVD—gainedcredibility, the credibility of Job Cohen—at the time, leader of thesocial-democratic PvdA—waned substantially. To understand thiswe extend the source credibility approach with a dramaturgicalapproach, and as such we shed light on what happens in thedynamic, interactive process between leaders and audiences inwhich credibility is constructed.

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KW - perception politics

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KW - The Netherlands

KW - IMPRESSION MANAGEMENT

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KW - MEDIATIZATION

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KW - APPEARANCE

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KW - POWER

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