Cross-advertisement affectivity: The influence of similarity between commercials and processing modes of consumers on advertising processing

I. Poncin, R. Pieters, M. Ambaye

Research output: Contribution to journalArticleScientificpeer-review

7 Citations (Scopus)
Original languageEnglish
Pages (from-to)745-754
JournalJBR: Journal of Business Research
Volume59
Issue number6
Publication statusPublished - 2006

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