Cross-advertisement affectivity: The influence of similarity between commercials and processing modes of consumers on advertising processing

I. Poncin; R. Pieters; M. Ambaye

Cross-advertisement affectivity: The influence of similarity between commercials and processing modes of consumers on advertising processing

I. Poncin
, R. Pieters
, M. Ambaye

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	745-754
Journal	Journal of Business Research
Volume	59
Issue number	6
Publication status	Published - 2006

Cite this

@article{04c52d9ecd414c1da51c9b79e2a65f9b,

title = "Cross-advertisement affectivity: The influence of similarity between commercials and processing modes of consumers on advertising processing",

author = "I. Poncin and R. Pieters and M. Ambaye",

year = "2006",

language = "English",

volume = "59",

pages = "745--754",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier Inc.",

number = "6",

}