Abstract
Irony is the very lifeblood of the meme economy because it determines the cultural capital of the meme itself. Therefore, understanding irony is crucial to having cultural capital on the internet. However, it is not within everyone’s reach to be ironically literate.
| Original language | English |
|---|---|
| Place of Publication | Meme Studies Research Network |
| Media of output | Online |
| Publication status | Published - 27 Oct 2021 |
Keywords
- memes
- irony
- meme economy
- cultural capital
- literacy