Cultural capital and ironic literacy in the meme economy

Research output: Online publication or Non-textual formWeb publication/sitePopular


Irony is the very lifeblood of the meme economy because it determines the cultural capital of the meme itself. Therefore, understanding irony is crucial to having cultural capital on the internet. However, it is not within everyone’s reach to be ironically literate.
Original languageEnglish
Place of PublicationMeme Studies Research Network
Media of outputOnline
Publication statusPublished - 27 Oct 2021


  • memes
  • irony
  • meme economy
  • cultural capital
  • literacy


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