Cultural Influences on Play Style

Mateusz Bialas, Shoshannah Tekofsky, P.H.M. Spronck

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    8 Citations (Scopus)
    138 Downloads (Pure)

    Abstract

    In general, video game researchers do not differentiate between players’ nationalities. Cultural theories, however, show that cultural differences concern numerous values, including values associated with interaction with media. We therefore ask the question whether there exist cross-cultural differences in
    play style. For our investigation we use a large sample database containing
    Battlefield 3 game statistics. Hofstede’s cultural dimensions theory [1] was used to construct three play style categories in which players are most likely to exhibit cultural differences: competitiveness, cooperation, and tactical choices. Using ANOVA tests, we found clear differences between the play style of players
    of different nationalities in the competitiveness and cooperation categories. MANOVA tests showed that national culture accounts for 5.6% of variance in competitive, and 4.2% in cooperative play style. Pairwise comparisons showed that in particular German and Swedish players demonstrated cooperative behavior significantly more often than players from the United Kingdom
    and United States.
    Original languageEnglish
    Title of host publicationProceedings of the 2014 IEEE Conference on Computational Intelligence in Games
    PublisherIEEE Press
    Pages271-277
    Number of pages8
    DOIs
    Publication statusPublished - 2014
    EventComputational Intelligence and Games (CIG) - Dortmund, Germany
    Duration: 26 Aug 201426 Aug 2014

    Conference

    ConferenceComputational Intelligence and Games (CIG)
    CountryGermany
    CityDortmund
    Period26/08/1426/08/14

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