Cultural tourism research methods

Greg Richards (Editor), Wil Munsters (Editor)

    Research output: Book/ReportBookScientific

    95 Citations (Scopus)
    344 Downloads (Pure)


    The consumption of culture is one of the most important aspects of tourism activity. Cultural tourism includes experiencing local culture, traditions and lifestyle, participation in arts-related activities, and visits to museums, monuments and heritage sites. This book reviews a wide range of qualitative and quantitative research methods applied to the field of cultural tourism, including surveys, mystery tourist visits, visitor tracking, grand tour narratives, collage, researcher-created video, photo-based interviews, ethnographic and actor-network approaches. It provides a practical guide on how to conduct research as well as a discussion and evaluation of the methods.
    Original languageEnglish
    Place of PublicationWallingford
    PublisherCABI Publishing
    Number of pages248
    ISBN (Print)1845935187, 9781845935184
    Publication statusPublished - 2012


    • Tourism
    • Bildungstourismus
    • Heritage tourism


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