Cultural tourism research methods

Greg Richards (Editor), Wil Munsters (Editor)

Research output: Book/ReportBookScientific

66 Citations (Scopus)


The consumption of culture is one of the most important aspects of tourism activity. Cultural tourism includes experiencing local culture, traditions and lifestyle, participation in arts-related activities, and visits to museums, monuments and heritage sites. This book reviews a wide range of qualitative and quantitative research methods applied to the field of cultural tourism, including surveys, mystery tourist visits, visitor tracking, grand tour narratives, collage, researcher-created video, photo-based interviews, ethnographic and actor-network approaches. It provides a practical guide on how to conduct research as well as a discussion and evaluation of the methods.
Original languageEnglish
Place of PublicationWallingford
PublisherCABI Publishing
Number of pages248
ISBN (Print)1845935187, 9781845935184
Publication statusPublished - 2012


  • Tourism
  • Bildungstourismus
  • Heritage tourism

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